![]() ![]() Consult the Domestic Mail Manual for more details.īut if you want to try a very different kind of mailpiece, talk to your printer first. So on your postcard’s address side, set up clear zones for the placement of postage indicia, IMb, and the address. Normally, that isn’t a problem if you’re mailing standard envelope, postcard, and folded self-mailer formats. Mail has to comply with USPS regulations in order to get through its processing equipment. And bonus! They’ll also help you be eligible for automation discounts. And you miss out on forwarding and return services that come with First Class.įortunately for everybody, USPS has several pre-processing address file tools to supplement commercial list hygiene solutions that are available.įor example, you can use Coding Accuracy Support System (CASS) certification to verify and standardize your addresses, and National Change of Address (NCOA) to catch any new movers. But remember: letters and postcards all mail at the same rates in that class. If timing is not a big deal for your postcard campaign, you may want to use Marketing Mail instead of First Class. You’ll get the best rates with the 5-digit tray preparation (mail with the same 5-digit zip code), The current per piece rate is 25.7 cents, a savings of up to 2 cents per postcard over the other 2 options. USPS uses 3 levels of presort when pricing, 5-Digit, AADC, and Mixed AADC. So how else can you save money on your campaigns using postcards? By presorting your campaigns before they leave the building. Your postcard’s aspect ratio has to measure between 1.3 and 2.5 take the length of your postcard and divide it by the height to get that figure. And you’ll have to meet certain design standards. Machinable means that you have an accurate address and have met the correct size and weight standards.Īutomation means that you’ve done some of the work for USPS by helping to process the mail with a delivery point or Intelligent Mail barcode. Depending on how your mail is printed and prepared, your bulk campaign can qualify for either machinable or automation rates. Let’s say that you have that amount and more. To mail at commercial rates, your campaign needs at least 500 pieces. And because of that, it has to mail at letter rates. A jumbo measuring 6” X 11” is a popular size … but to the USPS, it’s not a postcard. Many other single-sheet mailings can really stand out in a mailbox and drive response. That’s about it … no official postcard size, just a range of allowable sizes for the paper you’re printing on so that your mailer gets through USPS’s equipment more easily. Have finished corners that do not exceed a radius of 0.125”īy the way, the length is the measurement of the side that’s parallel to the address.Īnd as long as you meet thickness guidelines, use UV coating on the front side to make your postcard’s color images and graphics pop more.No more than 6” high X 9” long X 0.016” thick.At least 3-1/2” high X 5” long X 0.007” thick.To qualify as a postcard, a mail piece must be rectangular and meet these dimensions (per USPS regulations): The larger size allows for more room for your message, white space, eye-catching CTAs and QR codes, and all of the other benefits of mailing in that class. Starting in 2021, cards measuring up to the popular 6” X 9” postcard size became eligible for First Class postage. ![]() And it can be mailed at First Class rates, saving you money on your campaign. It can be economically printed while providing room for an offer or message. It is the most popular postcard size because it works well for any type of campaign for any industry. USPS Postcard SizeĪn ideal postcard size is 4” x 6”. To find out, and avoid frustration, please check out this quick review of USPS postcard specifications and dimensions, as well as postage rate guidelines. Compared to other options, they’re usually inexpensive to produce, and they allow you to quickly get your message across.īut is that single-sheet mail piece you’re so set on using for your next campaign really a postcard? Postcards are great examples of direct mail that work well when done well. Editor’s Note: This post was originally published in June 2018 and has been updated for accuracy and comprehensiveness as of June 2023. ![]()
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